Customer Journey Mapping with the Application of Empathy

In this recorded workshop with Mr. G (Galeno Chua), find out how empathy is used to position leading brands and serve social-change projects in the customer-journey.

One small change in your process can shift the entire perception of how people feel about your campaign, product or service.

Summary

This is Part 1 on the customer journey, aimed at Designers, Managers, Entrepreneurs and Business Owners to significantly improve their product and service offering to differentiate yourself from their competition, lead the market and increase their sales.

What are the learning objectives from this session?

1. To be able to create your own customer journey

2. To be able to empathize for your target audience

3. To be able to name and identify the stages of a journey for a consumer good (bonus: and apply it to other journeys)